Marketing Plan For Pomegranate Kitchens - 1696 Words

4. Market-Product focus 4.1 Market and product objectives Pomegranate kitchens currently consists of corporate consumers mostly and a sizeable general market that is gained from online campaigns and WOM. This is a great niche; bit in order to expand the revenue and consumer base, the business should reach out to consumers outside of these locations. This will be executed with their new targeted marketing tactic and launch of new innovative/unique product. Pomegranate Kitchen aims to be sustainable in the next few years and with this positioning tactic, it seems very doable if Pomegranate Kitchens are targeting the markets with appropriate plans. 4.2 Target Market Individual Lunch Delivery The target market for individual lunch delivery†¦show more content†¦Feels concerned about the refugee crisis, but feels powerless to help These consumer needs will lead the business to change the regular lunch provider to Pomegranate Kitchen due to our Unique Value Proposition - healthy, delicious food, delivered to the workplace, with a social conscience. In office catering The target market for in-office catering is corporate partners who want to increase the philanthropic works in their business. These businesses will have a ‘triple bottom line’ or an imperative to incorporate some ethical aspects into their day-to-day business. Targeting Managers and above with this prospect means, direct office Executive Assistants and Administrative workers to use Pomegranate Kitchens services. The Business also wishes to target government agencies, of which there are many in Wellington, using the methods above. In particular, government agencies who are involved with immigration and refugee resettlement will be targeted, such as the Department of Internal Affairs (including Office of Ethnic Affairs); The Ministry of Business, Innovation and Employment (including Immigration New Zealand); and the Ministry for Foreign Affairs and Trade. Markets for future growth One market for anticipated future growth is packaged ingredients or goods that are connected to our menus, such as spice rubs or condiments for people to use at home. The target market for this is the customers of artisanal gourmet grocery establishments like Moore Wilson’s. TheseShow MoreRelatedMarketing Plan For Pomegranate Kitchen1867 Words   |  8 Pages#0.1 Executive Summary This report will be laying out a comprehensive marketing plan for Pomegranate Kitchen’. The business in brief is a delivery and catering service kitchen that delivers freshly cooked hot food from its production kitchen in wellington to door at low and affordable prices in and around wellington CBD. The company is a social enterprise that employs refugees and empowers them to integrate them into the local community and to create awareness. 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